Design: Irene Fernández // Creative Direction: Mathew Patalano
During my time with Liquidnet's Marketing Design Team, the company went through a complete re-brand. An agency was hired to create a logo and supply high-level assets such as typefaces, color palette & textures. However, our team was tasked with the exciting challenge of developing a proper design system. In other words, how the hell do we use these tools?! Below you'll enjoy a few of my contributions to this process, some of which are now part of the company's official core brand items.