¡Hola! I'm
Irene Fernández
(ee-REH-ne)
Designer, illustrator, and costuming aficionado with a love for bold style and anything theatrical!

For the last 12+ years, I've developed my career working in-house as a Brand and Marketing Designer, Illustrator, and Art Director for a diverse portfolio of NYC-based brands. The city has taught me how to hustle, and my cultural background has nourished the personality and vibrancy of my work. I'm eager to collaborate with brands and clients who appreciate color and personality in their projects, or those seeking to bring these elements into their work.

I can help visually define who you are, create and deliver art for 360 campaigns and events, or push your brand to the next level. So buckle up, because I'm ready to equip you with solid and vibrant visual solutions!
(Photos by: Hued, wearing Poesia Boricua) 

My skills:
Digital + Print Design
Branding
Art Direction
Experiential Design
Illustration
OOH + Paid Media
Editorial Design
Print Production
Retouching
Motion Design
Email Design
Social Media Design​​​​​​​
Clients:
Freeform
Verizon 
Liquidnet
Hip Hop Nutcracker
NYC Tourism + Conventions
New York Theatre Workshop
Macy's
The Children's Place
ViacomCBS
Everlast
Artists & Fleas
LittleMissMatched
Fab.com

Let's collaborate!
¡Hola!
¡Gracias!
And a little bit more about me...
I grew up in sunny Puerto Rico training to become a professional dancer while also nurturing visual skills on the side. At 18 years old, I moved to NYC and learned from the greatest at the School of Visual Arts where I received my Graphic Design BFA in 2010. Now I try to find ways to marry these passions as a freelance creative and performer. However, my favorite way of doing so is by being theatrical through my personal style and cosplay–which I dabble with during my free time if I'm not dancing or hanging out with my wonderful partner and sassy sun conure. Brownie points if you can guess the characters in the gif! :) Also, scroll to find out more about my passion projects.
Follow me
@if_creative 
for news & fun content! And check out my two personal projects:

Poesía Boricua
A graphic celebration of my culture powered by reggaeton and Puerto Rican slang. It was born from the desire to celebrate my roots and love for everything latine.

Shop the collection at poesiaboricua.com
Let’s Be EXTRA
Here, you will find a curated collection of colorful thrift and handmade accessories inspired by the glitz and glamour of divas, theater, and drag. Our inventory is carefully selected or created to bring you unique, eye-catching pieces that are sure to make a statement wherever you go.

Shop the collection on Etsy or feel free to follow it here for style inspiration and updates.


Oh, did I also mention I love to dance? 🙃
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