¡Hola!
I'm Irene (ee-REH-ne) Fernández!
A colorful designer, illustrator, and cosplayer
A colorful designer, illustrator, and cosplayer
Over the past 16 years, I’ve shaped the visual identities of a diverse range of NYC-based brands, serving as an in-house Brand Marketing Designer, Illustrator, and Art Director. My work is a direct reflection of the city’s relentless energy and the rich, vibrant textures of my cultural heritage.
I thrive on collaborating with clients who aren't afraid of color and personality. Whether you are looking to define a new visual language, execute high-impact integrated campaigns, or evolve an established brand, I deliver solid, strategic design with a bold creative edge. Let’s build something unmistakable together!
My skills:
Digital + Print Design
Branding
Art Direction
Experiential Design
Illustration
OOH + Paid Media
Editorial Design
Print Production
Retouching
Motion Design
Digital + Print Design
Branding
Art Direction
Experiential Design
Illustration
OOH + Paid Media
Editorial Design
Print Production
Retouching
Motion Design
Clients:
Freeform
Verizon
Liquidnet
Hip Hop Nutcracker
NYC Tourism + Conventions
New York Theatre Workshop
Macy's
The Children's Place
ViacomCBS
Everlast
Artists & Fleas
LittleMissMatched
Fab.com
Freeform
Verizon
Liquidnet
Hip Hop Nutcracker
NYC Tourism + Conventions
New York Theatre Workshop
Macy's
The Children's Place
ViacomCBS
Everlast
Artists & Fleas
LittleMissMatched
Fab.com
Let's collaborate!
¡Gracias!
And a little bit more about me...
I grew up in sunny Puerto Rico training to become a professional dancer, while also nurturing visual skills on the side. At 18, I moved to NYC and learned from the greatest at the School of Visual Arts where I received my Graphic Design BFA in 2010. Now I try to find ways to marry these passions as a freelance creative and performer.
However, my favorite way of doing so is by being theatrical through my personal style and cosplay–which I dabble with during my free time if I'm not dancing or hanging out with my wonderful partner and sassy sun conure. Brownie points if you can guess the characters in the gif! :) Also, find out more about my passion projects below.
Follow me @if_creative
And check out my personal project:
A graphic celebration of my culture powered by reggaeton and Puerto Rican slang. It was born from the desire to celebrate my roots and love for everything latine.nShop the collection at poesiaboricua.com
Oh, did I also mention I love to dance? 🙃