Everlast's 2014 Holiday Gift Guide
Holiday time is always the hottest for any retail company. Everlast was no different, and the holiday campaign for our e-commerce business was a top priority.
The marketing team wanted me to create something that would stand out from our typical creative, something fresh and unusual. Here's the challenge: we had no budget for a photo shoot and all of our lifestyle images had already been over-exhausted throughout the year. However, we had just invested in equipment for a small in-house studio; the perfect opportunity to get scrappy!
The marketing team wanted me to create something that would stand out from our typical creative, something fresh and unusual. Here's the challenge: we had no budget for a photo shoot and all of our lifestyle images had already been over-exhausted throughout the year. However, we had just invested in equipment for a small in-house studio; the perfect opportunity to get scrappy!
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Irene's skills featured on this project:
Art Direction
Digital Design
Photography
Styling
Illustration
Irene's skills featured on this project:
Art Direction
Digital Design
Photography
Styling
Illustration
I decided the campaign would feature simple holiday-themed imagery and the products would be the complete focus point. The look and feel would be drastically different from our typical content by being simple, clean, and whimsical. I gathered some of the promoted items for the season and proceeded to create fun holiday images using our photo studio, product styling skills, simple illustration, and Photoshop of course. All typefaces were from our brand's core style guide.
The team was super happy with the outcome and the campaign was a big success! To this day, it is still a favorite of mine.
The team was super happy with the outcome and the campaign was a big success! To this day, it is still a favorite of mine.
Irene's skills featured on this project:
Art Direction
Digital Design
Photography
Styling
Illustration
Art Direction
Digital Design
Photography
Styling
Illustration
